American cosmetics brand e.

l.f. Beauty has reached an agreement to acquire Hailey Bieber's beauty company Rhode, in a deal valuing it at $1bn. Bieber commented 'When I launched Rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally. So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of Rhode'.